Heather Ayala is the heartbeat of our brokerage — a wealth of knowledge, a dynamic leader, and a relentless champion for agent success. As our Pennsylvania Broker of Record, Heather doesn’t just oversee operations; she elevates them. In addition to guiding our office, Heather runs our coaching program, working hands-on with both new and seasoned agents to sharpen skills, build businesses, and fuel growth. Her real-world experience speaks volumes: Heather actively runs her own thriving real estate business and is a seasoned investor herself, offering agents a rare combination of strategic expertise and practical, boots-on-the-ground wisdom. Known for her approachable style and sharp insights, Heather is committed to helping every agent unlock their potential — whether they’re just starting out or ready to scale to new heights. Around here, we like to say: if you’re looking for an answer, Heather’s already three steps ahead (and probably has a spreadsheet to prove it).